<creative direction, branding, graphic design, production assets>

Pataka Esports Festival was a one-of-a-kind event organized by Galint Gaming that combined the excitement of competitive gaming with the vibrant celebrations of Diwali. When I was asked to create the branding, I had only three days to deliver the full visual identity, as the announcement needed to be ready in time for Battle of BC 6. It was a fast turnaround, but the challenge pushed me to think creatively and work efficiently.

Since the event was Diwali-themed, I spent time researching the festival’s traditions and visual language. I decided to make the diya, a traditional oil lamp, the central mascot of the brand, as it perfectly symbolized light, celebration, and community. I also incorporated colors, lanterns, and mandalas inspired by Indian culture to give the visuals a festive and authentic feel. My goal was to create a brand that felt lively, welcoming, and cohesive across all platforms.

One of the things I’m most proud of is how well the branding translated across different assets. From menus to streaming overlays and promotional materials, everything maintained a consistent look and feel. Creating structured brand guidelines early on was key, as it allowed me to stay flexible and adapt quickly to last-minute graphic requests without losing the integrity of the brand.

Overall, this project was a great learning experience and a lot of fun. I loved the opportunity to work under pressure, experiment with cultural design elements, and see the festival come to life visually. It’s incredibly satisfying to look back and see how a concept created in just a few days could grow into a full, cohesive brand that enhanced the event experience for everyone involved.

Red Bull Snowdown
@ WSSF

activation Street Fighter 6 tournament
   [April 2025]

<branding, graphic design, production assets>

The World Ski and Snowboard Festival is a huge annual event in Whistler that celebrates mountain culture with sports, music, and arts. In collaboration with Red Bull, I had the chance to be part of their gaming activation at the festival. My main role was helping install and run the gaming booths, but at the last minute, I was also asked to design graphics for a tournament. I quickly adapted the visuals to fit the Whistler theme while still following Red Bull’s strict brand guidelines, which was both a challenge and a really fun creative task.

What made the experience even more intense was that the booth ended up being busiest late at night, so I stayed long after planned hours to keep it running. The client really appreciated the extra effort, and it was rewarding to see how much people enjoyed the activation.

It was also my first time traveling specifically to help with an event, and getting to do it with a brand like Red Bull was something I’ll never forget. It left me excited to take on more opportunities like this in the future and to keep building connections in the world of live events and gaming.

<creative direction, branding, graphic design, production assets>

Y to Jump was a BC regional esports tournament that brought together some of the top players from across the Pacific Northwest. For the event’s branding, I leaned into an urban street aesthetic, drawing inspiration from paste ups and graffiti. The visual identity was built around a brick wall texture, serving as the foundation for every asset. To keep the theme authentic, I designed custom paste up elements and incorporated graffiti effects into the event’s typography, especially for stream graphics, which gave the tournament a gritty and energetic feel that matched its competitive spirit.

Platfight Gaming Championships is a tournament series for platform fighting games. I helped out with social media graphics while also creating a separate branding for Platmasters, an invitational featuring some of the best players from different games.

Using the original Platfight branding as a base, I designed a crown to symbolize the best of the best, and added three diamonds arranged like a triangle as a nod to the classic three-platform stage layouts found in platform fighters, like Battlefield from Super Smash Bros. I’m proud of how the branding kept the connection to Platfight while giving Platmasters its own identity, working well across social media and promotional materials.

<branding, graphic design, illustration>

I developed the “Gala/Las Vegas” concept for the semifinals and finals, adapting it across the festival’s diverse themed screenings while maintaining cohesion with the main branding. It was a challenge to make everything feel unified, especially without being part of the directing process, but my illustrations became the visual centerpiece and were well-received by both staff and audience.

The festival filled the Orpheum and Rio theatres throughout the week and culminated in a packed after-party at Science World, making it one of the largest and most vibrant editions yet. I also designed a custom can label for a collaboration with a local brewery House of Funk, extending the festival’s energy into a tangible, memorable piece. Contributing to an event of this scale and seeing my work connect with such a wide audience was an unforgettable experience.

I crafted a unique book-themed branding for the monthly local tournament, "Puffin Play," held at Book Club. Inspired by the venue and the native British Columbia bird, the tufted puffin, I designed a distinctive logo and branding assets. Showcasing my ability to create cohesive and thematic branding that resonates with the event's setting and the local culture.

<creative direction, branding, graphic design, production assets>

I creative directed the 2024 Run N Gun Redemption event, developing a 60s–70s psychedelic-inspired visual identity influenced by the branding, colors, and style of the classic show The Dating Game. The event served as a networking night for filmmakers, a re-screening of past submissions, and the official opening to the main festival. I carried this playful, retro aesthetic across all visuals, creating a cohesive, vibrant experience that celebrated the festival’s history while energizing its creative community.

<creative direction, branding, graphic design, production assets>

Sh*ts N Giggles is a 24-hour film festival featuring lower-budget, experimental films. For the 2023 Halloween edition, I had my first project with the team and was tasked with creative directing the entire branding. I focused on a sketchy, rough aesthetic, designing a logo inspired by punk band collage art and working closely with a talented illustrator. Having full creative control, we built a cohesive brand that was highly praised and well-loved, especially in comparison to the previous year’s visuals. This project was an incredible opportunity to define the festival’s edgy, playful identity from the ground up.